LoveCrafts, founded in 2012 by Edward Griffith and his co-founders, began as an online haven for knitting enthusiasts with the launch of LoveKnitting. Recognizing the diverse interests of crafters, they expanded to include LoveCrochet in 2015, creating dedicated spaces for both knitters and crocheters. By 2019, these platforms were unified under the LoveCrafts brand, evolving into a comprehensive community that caters to a wide array of crafts, including knitting, crochet, sewing, quilting, cross-stitch, and embroidery. This consolidation aimed to provide a singular destination where makers worldwide could find inspiration, share their creations, and access a vast selection of patterns and supplies.
In September 2024, LoveCrafts was acquired by the Missouri Star Quilt Company, a prominent quilting retailer. This strategic acquisition expanded Missouri Star's presence in the yarn industry and brought together two passionate communities of makers. Throughout its growth, LoveCrafts has remained committed to fostering a vibrant community, offering over 100,000 patterns and a diverse range of yarns and craft supplies. Their dedication to exceptional customer service is evident, with numerous positive reviews highlighting their prompt and helpful support. As a global platform, LoveCrafts continues to inspire and support crafters, ensuring that the joy of making is accessible to everyone.