Liquitex, established in 1955 by color chemist Henry Levison, revolutionized the art world by introducing the first water-based acrylic paint. Originally operating as Permanent Pigments since 1933, the company rebranded to Liquitex—a blend of "liquid" and "texture"—to reflect the versatile nature of its innovative products. This pioneering spirit led to the development of a range of acrylic paints and mediums that have become staples for artists globally. Notably, renowned figures such as Andy Warhol and David Hockney adopted Liquitex acrylics, drawn to their vibrant pigments and adaptable applications. ​ Over the decades, Liquitex has maintained its commitment to innovation and quality. The company's product line has expanded to include Heavy Body Acrylics, known for their thick, buttery consistency ideal for impasto techniques, and Soft Body Acrylics, offering a smoother flow suitable for fine detail work. Additionally, Liquitex provides Acrylic Ink for fluid applications and a comprehensive range of mediums to modify texture, sheen, and drying time. This extensive selection ensures that artists can find the perfect tools to bring their creative visions to life.