LoveCrafts, founded in 2012 by Edward Griffith and his co-founders, began as an online haven for knitting enthusiasts with the launch of LoveKnitting. Recognizing the diverse interests of crafters, they expanded to include LoveCrochet in 2015, creating dedicated spaces for both knitters and crocheters. By 2019, these platforms were unified under the LoveCrafts brand, evolving into a comprehensive community that caters to a wide array of crafts, including knitting, crochet, sewing, quilting, cross-stitch, and embroidery. This consolidation aimed to provide a singular destination where makers worldwide could find inspiration, share their creations, and access a vast selection of patterns and supplies.