
Written by Paul Worrall
If you’re a crafter, knitter, stitcher, or maker of any description in the UK, there’s a very good chance you’ve already found your way to LoveCrafts. It’s become one of the go-to destinations for yarn, patterns, fabric, and craft supplies in this country — and the community around it is genuinely impressive. But knowing how to save money there is a different matter. I’ve been tracking LoveCrafts deals at Discount Art Supplies and I know their discount ecosystem well. Here’s everything you need to know.
The LoveCrafts Discount Code — What’s Actually Available
LoveCrafts is relatively active with promotional codes compared to some craft retailers — they release new codes regularly throughout the year, particularly around seasonal events. The most frequently reported community code worth trying at checkout is SHOPAGAIN — reportedly offering £10 off when you spend £35 or more. As with all community codes, verify it’s working at checkout before relying on it, as these expire and refresh periodically.
The code FIRST5UK has also been reported as active for new customers — worth trying at checkout if you’re placing your first order. Again, verify before relying on it.
For the most current verified LoveCrafts discount codes, check our LoveCrafts deals page — we update it regularly as new codes appear and old ones expire.
15% Off — The LoveCrafts Newsletter Signup Discount
This is the standout new customer offer and the one most worth knowing about. New LoveCrafts subscribers receive 15% off their first order when they sign up to the newsletter via the homepage. Simply enter your email address, receive the code, and apply it to your first purchase.
Beyond the welcome discount, the newsletter gives you early access to sales, exclusive offers, free patterns, and notifications when new discount codes drop. Given that LoveCrafts runs genuine seasonal sales throughout the year — and the newsletter is typically where those are announced first — it’s worth staying subscribed even after your first order discount has been used.
The 15% welcome discount stacks with sale prices in most cases — meaning if a yarn you want is already reduced and you’re a new customer, you can apply the 15% on top. Always check the terms at checkout, but the stacking policy at LoveCrafts is more generous than most retailers.
Blue Light Card — 20% Off for NHS, Emergency Services and Armed Forces
LoveCrafts offers a 20% Blue Light Card discount — one of the more generous Blue Light Card percentages available at any UK craft retailer. Eligible groups include NHS staff, emergency service workers, social care workers, and armed forces personnel.
To claim: verify your eligibility through the Blue Light Card website, receive your LoveCrafts discount code, and apply at checkout. The 20% applies across the eligible range and represents a meaningful saving on larger yarn or supplies orders.
If you’re eligible and buying from LoveCrafts regularly, this is the best ongoing discount available — significantly better than the standard newsletter code.
The LoveCrafts Referral Programme — 30% Off for Your Friends
LoveCrafts runs a referral programme that’s worth knowing about if you’re part of a crafting community, a local stitch and bitch group, or any network of makers. When you refer a friend to LoveCrafts, they receive 30% off their first order — which is the highest new customer discount LoveCrafts makes available through any channel. You benefit too, receiving credit or rewards when your referred friend makes their first purchase.
For anyone who runs a craft group, teaches knitting or crochet, or is simply part of an active crafting community, the referral programme is a genuinely useful way to help fellow crafters save money while earning something back yourself. The 30% first order discount through referral is considerably better than the 15% newsletter signup offer — so if you know someone who wants to try LoveCrafts for the first time, a referral link is the better route in.
LoveCrafts Rewards — The Loyalty Programme
LoveCrafts operates a loyalty programme called LoveCrafts Rewards — earning points on every purchase that can be redeemed for discounts on future orders. Members also get early access to sales and exclusive offers not available to non-members.
If you buy from LoveCrafts regularly, joining the Rewards programme is a straightforward way to compound your savings over time. The points accumulate with every order and can be applied at checkout on future purchases. Combined with sale pricing and the occasional discount code, the Rewards programme means regular LoveCrafts shoppers almost always pay less than the headline price.
Free Delivery — How to Qualify
LoveCrafts offers free standard UK delivery on orders over £40. For orders above that threshold, delivery is included automatically at checkout — no code required. Express delivery options are available at additional cost for faster turnaround.
For orders under £40, standard delivery starts at £3.95. The £40 threshold is low enough that most yarn orders will comfortably exceed it — a couple of skeins of a decent yarn and you’re typically over. If you’re close to £40 on an order, adding a small additional item or a pattern download to reach the threshold is almost always better value than paying the delivery fee.
What Is LoveCrafts — And Why Does It Matter to the Art and Craft Community?
LoveCrafts launched in 2012 and has grown into one of the largest online craft communities and retailers in the world — combining a marketplace of craft supplies with a pattern library, community forums, project sharing, and tutorials. It’s a genuinely unusual proposition in the craft retail space: part shop, part community, part creative platform.
The range covers yarn, fabric, embroidery supplies, sewing notions, knitting needles, crochet hooks, cross stitch kits, and a huge digital pattern library covering everything from beginner projects to complex garment construction. The brands stocked include all the major names — Scheepjes, Paintbox, WoolBox, Rico, Drops, Stylecraft — alongside independent designers who sell their patterns directly through the platform.
I run Discount Art Supplies — a price comparison and deals site used by over 36,000 UK artists and crafters — and LoveCrafts comes up consistently in our community as one of the most popular destinations for yarn and craft supplies. The combination of competitive pricing, a comprehensive pattern library, and a genuinely active crafting community makes it something different from a standard retailer. It’s worth understanding properly before your first order.
If you’re interested in selling your own craft patterns or products, LoveCrafts also operates a marketplace where independent designers can list and sell their patterns directly — making it relevant not just as a place to buy, but potentially as a place to sell. For crafters who have developed their own patterns, it’s worth reading alongside our guides to Etsy vs Shopify for UK artists and Redbubble vs Society6 as part of thinking through where to sell your creative work.
LoveCrafts Seasonal Sales — When to Buy
LoveCrafts runs a predictable seasonal sale calendar that’s worth planning around if you’re buying in any volume. Based on their historic promotions:
January Sale — typically one of the strongest sale events of the year, with clearance discounts of up to 70% on selected lines as they clear seasonal stock. January is historically when LoveCrafts releases the highest number of fresh discount codes too, making it the best combined opportunity to stack a code with sale pricing.
Black Friday — significant discounts across the range, typically including flash sale events at up to 25% off premium brands. Worth watching from mid-November as LoveCrafts sometimes starts Black Friday promotions early.
Seasonal events — spring, summer, and autumn promotions run throughout the year with rotating category discounts. Flash sales with up to 25% off specific brands appear without much advance notice — another reason to stay subscribed to the newsletter.
Value packs — LoveCrafts maintains permanent value pack pricing that provides around 35% savings over buying individual items. If you’re buying yarn in volume for a specific project, always check whether a value pack is available for your chosen colourway before adding individual skeins to your basket.
How LoveCrafts Compares to Other UK Craft Retailers
It’s worth being honest about where LoveCrafts sits in the UK craft market before you commit to it as your primary supplier.
For yarn specifically, LoveCrafts is competitive — particularly for the brands they stock directly and for their own Paintbox range, which offers surprisingly good quality at accessible prices. The pattern library adds genuine value that pure yarn retailers can’t match. For specialist or premium yarn brands, it’s always worth comparing against LoveCrafts and dedicated yarn retailers before buying.
For art supplies specifically — paints, brushes, papers, pencils — LoveCrafts isn’t the primary destination. Our price comparison tool covers the specialist art supplies retailers like Jacksons Art and Great Art where you’ll find a better range and typically better pricing on fine art materials.
For mixed media and general craft — embroidery, cross stitch, fabric, sewing supplies — LoveCrafts is genuinely strong and worth making your first stop before checking elsewhere.
LoveCrafts Discount Code — Quick Summary
Best new customer discount: 15% off via newsletter signup at lovecrafts.com, or 30% off via a friend’s referral link.
Best ongoing discount: LoveCrafts Rewards loyalty programme — points on every purchase redeemable on future orders.
Best discount for NHS/emergency services/armed forces: 20% off via Blue Light Card.
Community codes worth trying: SHOPAGAIN (£10 off £35+) and FIRST5UK — verify at checkout before relying on either.
Free delivery: On orders over £40 — standard on most orders of any substance.
Best time to buy: January sale (up to 70% off) and Black Friday (up to 25% off premium brands).
Where to find current verified LoveCrafts deals: Our LoveCrafts deals page — updated regularley as new codes and promotions go live.
⚠️ Important Note
Discount codes and promotional offers change regularly. All codes and offers described here are based on current available information but may be updated or withdrawn by LoveCrafts at any time. Always verify at lovecrafts.com before placing your order. The community codes SHOPAGAIN and FIRST5UK are unverified at time of writing — check before relying on them.
More Deals and Discount Guides
- Current LoveCrafts Deals and Promotions
- Compare art and craft supply prices across all major UK retailers
- Hobbycraft Discount Code — Every Way to Save
- Great Art Discount Code — How to Save at GreatArt.co.uk
- Jacksons Art Promo Code — The Honest Truth
- Does Frenchic Paint Have a First Order Discount?
- Printed.com Discount Code — 15% Off Your First 3 Orders
- Etsy vs Shopify for UK Artists
- Redbubble vs Society6 for UK Artists
- Printful vs Printify — Which Is Best for UK Artists?

I have a blue light card but it didn’t recognise Lovecrafts when I tried to get the 20% discount when purchasing yarn today 2/10/26